Workflow Analysis and Modelling Case Study Example | Topics and Well Written Essays - 1750 words

Workflow Analysis and Modelling - Case Study Example through being both selective and demanding on the hotel choices, Carlson Companies need to improve on its customer service scores as a necessity (Carlson Companies Inc, 2006). With such challenges in economic landscaping as well as a whole range of new professional and technologies realities heightening the negative and positive outcomes of single guest experiences, the service stakes continue raising way higher. For the newly connected and competitive world, the operators have to be much aware of the important needs of adjusting to the new realities, as well as the consistent delivery of an outstanding customer service. Carlson Companies can also focus on evolving customer expectations. The capability of satisfying and anticipating the evolution of customer needs is a critical priority. Evidently, customers are rather sophisticated with respect to their encounters of technology while researching, selecting, and purchasing leisure products and services (Szende, 2009). In addition, customers keep resisting the chain mentality as well as the true opportunities of creating customized and unique experiences even as they mind the listed bottom lines. In the end, marketing approaches need continuous adaptation and updates for the effective achievement of customers. Increasingly, the true differentiation remains a difficult scope in achieving the luxury markets while presenting mainstream targets. The main challenge here is the increase in the competition levels. Carlson Companies performance indicates that the entire industry is overbuilt. There are more hospitality rooms available against the number of guests seeking to be accommodated in them. The resultant competition often involves aspects of price-cutting through the efforts of providing more value to the guests and educing further profits under its generation (Reid & Bojanic, 2009). The steep drop in Carlson Companies’ occupancy ratio due to the tight competition and global slowdown across hospitality